Pestel Philips Essay Example for Free

Pestel Philips EssayPOLITICAL FACTORSBecause Philips is an international company, it has to deal with many political factors such as tax policy, employment laws, milieual regulations, trade restrictions and political stability inside each uncouth they argon in. Philips is a manufacturer, a sales company and needs to maintain service organization too, so it essential deal with many varieties of laws and policies that are changing, depending the country and the time. For example in many countries of European union instantly taking place dynamic changes in employment law. (Federation of European employees, 2007)ECONOMIC FACTORSDepending on the country and the economical growth of it, the purchasing power of the population is not the same everywhere. In fact, as Philips is present in many countries, it has to adjust its products and sales processes to the buying habits and the standard of living. For Philips high economic growth means the change magnitude purchasing power of the population that is desirable for the company.SOCIO-CULTURAL FACTORSThe social and cultural influences on business vary from country to country, region to region. It is very important that such factors are considered. Then, it is necessary for Philips to understand the consumer needs and habits in rear to meet its expectations. Moreover, in developed countries nowadays, customers are paying more and more attention to ethics, respect and farming of the company.TECHNOLOGICAL FACTORSBecause of the international presence of Philips, each country doesnt have the infrastructure to welcome correctly Philips technologies, includingonline processes. So Philips needs to adapt its products to the country where they are. Moreover, Philips Company is very dependant on technology. New innovations hobo significantly improve operations of the company. Also, its important not to neglect the Research and Development plane section even if its the most expensive one. ECOLOGICAL FACTORMany count ries are now environment concerned and try to reduce pollution. Philips as a large manufacturer can face virtually problems because of that, even more as it is a lightening company. With the important development of the LED, Philips has a real take exception even if the LED market is not as profitable as the lamp market.LEGAL FACTOR to each one country has its own legislation even countries which are parts of the same organization, for example, in Europe, there is the European legislation and the countrys legislation, so Philips needs to be aware of every aspects of this system and adapt quickly.