The Lobbying In Tourism Tourism Essay

The Lobbying In touristry Tourism EssayIn on the whole big p arntage do projects in that respect switch al itinerarys been rigging and bonds. It the past it used to be c exclusivelyed bribery and now days, due to its improved form and sophisticate route it is through with(p), it is give tongue to to be lobbying. Who atomic number 18 the lobbyists in touristry? How disregard they return from favouring certain group of bulk and certain finishs? Is it the matter of well d unrivaled lobbying the promotion of a certain destination? Lobbying and marketing how argon these real connected? Is it up to the lobbyists that round good values ease up woolly their grandness? To what intent pick out the net and mass media influenced the modal value and sentiency formation of the certain destination and is it as well a variant of lobbying? To what extent is lobbying good for both(prenominal) flock, destinations and projects and what is the role of the civil domain in s uch(prenominal)(prenominal)(prenominal)(prenominal) bear up iodins? These be just slightly of questions subscribe toed to be resolved in localise to get acquitted with the occurrence much(prenominal) and more give birth in modern travel indus prove. It is all about huge amounts of nones and because of this touristry testament bring to pass (even more) interesting to the lobbyists.Very often people wonderment how it could be that certain projects be comp allowed on design and how b atomic number 18ly the certain group of people takes a part in these? Many of these people were non supposed to deal with such projects, slightly(prenominal) of these companies did non guard the trump out offer yet they managed to participate in the projects. How it is affirmable for an individual(a) to acquire just a few step and suddenly to commence an all- authorised(a) participant? Lobbying is one of the best realizable answers. It is well featured in communication cha nnel where it is every subject about the medium-large marriage of money as well as where the great national and sociable interest is have-to doe with. Who the lobbyists be- in some faux pass it is known who they are, while in some early(a)s they are like some secret societies, pretty mysterious. It is the second half(prenominal) of the twentieth century when lobbying in tourism started to bloom. It was the moment when the mass tourism flourished along with the great number of receptive objects built and numerous tourism fairs held-all these were/are a fantastic medium for the lobbyists to expand their influence. Many mellowed school and college principals as well as hotel/motel and phaeton organisation managers are also involved in the process of lobbying- there are interests everywhere- not necessarily financial, why some things are done in such focusing and why certain people do these.The notion lobbying comes from the side rallying cry lobby which denotes the area tha t is just inside a large building, where people sack meet and wait .In this space members of the British parliament used to negotiate, pack some arrangements and exchange the study. That is how the notion of lobbying was formed (to try to influence a politician or the government to do or not to do something). In both British and Ameri burn down schema of government it is incorporated organization dealing with legislative processes in such way as to re demonstrate industrial .and other interests1.In case of tourism, the usual lobbyists are the governments of some countries as well as those who indirect request something to be done as they like it and in order to descend some profit. Very often ordinary people are not acquainted with this, due to well skilled captains. Supremacy and domination are important parts in all spheres of life and lobbying as such is fine means to run across upon this.1. LOBBYING IN SERBIAIn Serbia, lobbying will no long-lived be operated in a secr et way and out from the public eye on the contrary, it will be an occupation in which franchised professionals will be involved. In July, 2009, there was the proposition of The Lobbying Law pretendd, so that lobbying could conk out an occupation as any other. According to this law, there will be unique Professional Lobbyist Register Office to deal with the rules of lobbying and to accommodate those who operate contrary the way it is predicted. In such Bill it is verbalise that lobbying is the way for the interested party to achieve imp behave on some participants in both judicial power and legislation, so as such regulations co no harm on the interested parties or they rump benefit from them. The impact has to be explained in full details and at the same m truthful, useful and meaningful and at the same metre it should do no harm on other participants by the while it is roam into practice. Lobbying involves all the activities done with purpose to influence decision making within public authorities. The purpose of such law is to make lobbying process public and transparent, to make it available to be easily controlled by the decision maker and legislative authorities and prevent lobbying to act in the way opposite the legal regulations. (The draft of the Lobbying Law outline). In this law it is also mentioned that a lobbyist is a natural person or an entity and lobbying is an action mechanism with purpose to achieve some influence on the processes within the executive and legislative authorities. It would be requirement for all those who want to do this job to have a licence, the written document, obtained from the Lobbyist Board. Furthermore, this law estates who bathroom be a lobbyist and even something more important-who are those having no rights to do such activity, and they are officials, members of State figure Agency, members of the official managing and supervising boards i.e. all those whose activity may cause combat of interests. Lo bbyist activity is available to the public accord to the law, although certain pieces of information are confidential as to protect clients and their privacy.Up to the moment when the law is passed, lobbying is an activity done by the influential people who are amateurs only harmonize to their education and endure not get the licence they are business community having chief influence on decision making and profit sharing.2. LOBBYING AND tourismIn case of tourism, lobbying washstand be guideed to be any communication theory made by employees in the tourism perseverance, firstly with the potential clients as the way he checks his lobbying skills namely, if he is a good lobbyist, he understructure turn a potential client into the client and succeed in taking his Leisure time and money and provide certain operate for him. The contact and the invisible service presentation to the client is one kind of lobbying as well as that involves certain skills. Zoran Ivanovic, a professor at the Faculty of Management in Tourism and Hospitality in Opatija mentioned, at he Congress of the Hotel and Tourism Management, held in Opatija in 2008 that what matters is the essential skills and competences, preferably than knowledge. This thought is actually a definition of well done lobbying. It is infallible to improve knowledge continuously and keep working on it. Those possessing a kind of passive knowledge end possibly be confused in a wide range of scientific knowledge. Skills and competencies are taught and and it is their on-going practice and improvement that can lead to the results, no matter what activities we consider negotiations, lobbying, or when we s intimate want to leave a good flavour.Competencies2and skills3and lobbying are essential for tourism. Tourism, defined as moving of people from their place of conformation to another with a lot of money spent there, is actually an perseverance selling its services without to be checked antecedently. All t hese so called activities, organism not previously checked mustiness be sold and must be properly displayed in order to be purchased. It is claimed that one or even more phaeton seasons largely depend on lobbyists it can be so due to the fact that the lobbyists are those who often create trends and images and they are barely the ones who do the promotion trends actually depend on them, they are those who people believe in or vice versa. bingle of the al near important skills of lobbyists and people working in tourism is the rhetoric. Is one of the seven antique, ancient skills and indicates the way communication is procureed and the information transmitted. Unfortunately, students at the Faculties of Tourism in Serbia do not have a chance to acquaint with this, but it is essential for this profession. It is important for the lobbyists because they have to know how to state what they want to and how, by using the smallishest workable numbers of words declare anything. It c an be verbalise that lobbying is an officially new skill in Serbia but it is sure that it used to exist in tourism and some other industries a long time ago and that lobbyist used to be well paid for the job done. So far lobbying in Serbia has been concerned to mean bribery and corruption, but in some other the EU countries management contracts and awards for the completed projects are not the news. It is exactly what Serbia attains to. To award soul means that you honour hisher work and merit for certain things.Lobbying can make some tourist destinations bewilder staple, it can have to do with sustainable breachment, it can promote some an idea concerning tourism-all these depend on the one who orders lobbying services. When tourism is taken into rumination, each government should have lobbyists in some of the organizations such as UNESCO, ICOM, ICOMOS, etc. It will be possible than to present natural beauties and projects related to their protection and those lobbyists should have task to convince the officials there that it is their project that it is most urgent and should be the first financed because it is unique, special and menaceall these activities have to do with rhetoric, good presentation and good impression the officials get.3. LOBBYING AS THE CREATIVE INDUSTRY SEGMENTThe concept of convergenceive industry features the description of conceptual and practical merging of creative arts (individual talent) along with cultural industries (mass) and altogether in the context of Informational and Communication Technology that is a part of new economical knowledge that newly created interactive drug users-con centerers can partake.(Hartley, John ed. 200711)It can not be a priori claimed that lobbying is a creative industry segment, but the definition part stating that creative industries directly imply to creative arts merging-out of this it can be concluded that an individual talent can be related to lobbying. One of the greatest talents is rhetoric, previously mentioned but the talent also involves personal image, the communication manners, dress code, style and all the things that have to do with a certain task and is considered to be proper professional and ethic conduct of a lobbyist himself.One thing is certain when we talk about lobbyists and it is the way they look like and how he wants to achieve his goals. In tourism, it is of core importance the contacts with people not being so well positioned and whose satisfaction dictates the tourist destination and product order on the market these people are outgoing and sales managers who according to their impressions transmit the messages to their employees and to the consumers as well.We can consider that lobbying as an activity can be done at a certain tourist destination and lobbyists would be the tourist guides and reception staff. It is the ability to animate the guests one of the most important in tourism and at the same time can be perceived as lobbying. h earty performed and high quality tourist animation can produce satisfied consumers who will by word of mouth communication become the best sales managers for a devoted destination or a tourist product.In tourism, lobbying lasts much longer than a tourist arrangement itself-it starts from the moment when a potential client steps into a travel agents, tries to decide on the destination product4, stays at the certain destination and finally copes his feedback, very important for the tourist agents itself. Even negative feedback is important, because a good manager is at the same time a good lobbyist and he will do anything to turn such negative experiences into something positive and will not let them have any publicity.Creativity that can be found in lobbying is widely defined and what matters is the level on which lobbying is done. When we talk about tourist agents and hotels lobbying can be done by animators and so it will not be prerequisite for them to have a classic lobbying l icence for them it is necessary to possess talent and ability in order to make the tourists obtain something, go on excursions organized by the certain local agent. On larger scales of states, huge markets and destinations it is not only necessary for a lobbyist to have a licence but to have knowledge concerning tourist rectitude as well.In this case it is essential for a lobyst to be good at rhetoric and to be well informed and to be in ownership of exact items of information. At the same time there is no need for animation and if it happens to ocur it should be done in a descrete manner.4. LOBBYING OR HOW TO spue IT IN PRACTICE?It is not easy to be a lobbyist in societies which are xenophobic and used to have totalitarian regime. The idea of commonwealth is pretty new in the former Yugoslavia area of and it can not be understood that the representation of other peoples interests, negotiation and urging do not equal bribery and corruption. That is why it is important that prof essionals introduce and put lobbying into practice in order that audience gets impression that they are business community like any others.In Serbia, one of the obstacles is that there is no lobbying as a subject at the faculties. At VERN University in Croatia, students at the economic enterprise department have a chance to choose The gateway to Lobbying as the optional subject. In further course description it is explained that in democratic systems it is not unusual activity for somebody to practice lobbying-on the contrary, it is sure means to achieve certain goals and represent the interests. Various legal acts bewilder lobbying, and lobbyists have to be incorporated and have to respect the rules and some codes. Lobbyists are those representatives of big companies and business sector, national and local governments, as many other representatives of non-government sector and other interest groups. Due to the fact that lobbying is closely buttoned with political system, legis lation, media and international level, it is the multidisciplinary approach that will be applied on problem solving in this course. The Introduction to Lobbying staff wants to stress the importance of this concept and its practicing in modern political, social and economic life. Even what is more important that we want the student to acquire skills and abilities which will enable him to coach business possibilities. It is this course that will help you to find some answers for the succeeding(a) questions how to get to the right information and what to do in order to accomplish and protect ones goals? The students are expected to imagine life situations and by applying what they have learned try to find the best, or the least harmful possible solutions. (www.vern.hr/program//IvancicI-Vodic%20kroz%20kolegij.doc)Out of this description it can be concluded that lobbying is necessary and at the same time permeates all spheres of industry. As for someone to become a lobbyist in tourism industry, he/she has to master knowledge from tourism and be well versed in non- communicative communication.This non-verbal communication is necessary conjugated with animation and especially in case of tourism. Lobbying is also tightly tie in with animation and non verbal communication especially in some tourism spheres. The development of business tourism is one of the important aspects not only in our dry land,but the orbitwide, too. Business clients are educated pepole who travel round the world visiting different fairs, conferences, symposiums business meetings and many other business activities and protocols so it is of core imprtance what impression he/she will get of the host country. The business clients are said to represent the country to possible tourists in best way.According to the latest research conducted by SITE (Society of Incentive and journey Executives), 76 % of American executive directors claim that business fairs and professional congresses are the main reasons for them to travel,and even 80% of the worlds top managers claim that these events are the most imporatant sources of the information they need and possibilities to make new business contracts.In what way it is important for tourism in a country is best shown on the example of the English town Birmingham, which would have still been an average, industrial town, if there had not been the congress tourism developed.It is the congress tourism that makes profit of somewhat 711 million to this town.Congress presentation has to entangle all the economic and non-economic services in order to adjoin the needs of the guests here.such(prenominal) tourist presentation should allow in tourist attractions, natural beauties, climate,hospitality and cultural heritige. The fact that should be take into consideration is that congres tourist spend even three times greater sum of money than so called average tourists. (Year book of International Organization, 1980).In order to satisfy bus iness clients needs the experiences of some more developed countries should be taken into consideration and some latest trends put into practice.These include some motivating or fillip trips which are specially created for the businessman when they are on business trips. These short, but intensive tours are organized for small number of people and according to their wishes and interests expressed in the questionnaire they had previously make full in and the tours are organized at the most popular locations and include extreme sports adventures and unique parties. It should so if it is well know fact that incentive business contracts worldwide are worth about billion $.Such animation of business people is very demanding and not easy at all, because through the short period of time one should make satisfy the needs of already tired guests and then(prenominal) to make them satisfied. It can be very demanding and useful at the same time for the tourist propaganda, and perhaps one of the most useful way of animation because all these people are well educated and experienced, since they havevisited so many countries, and at the moment when they rate the host country well, it means that they will share these positive experiences with people in their home countries and in such way they can become the best possible presenters of the county they stayed in. (Ivkov Digurski Anelija, 2008)Only these sorts of business trips and such clients can imply to what extent animation is linked with lobbying. Well versed animator is a good lobbyist at the same time knowing how to impose his rhythm and where to take his business clients as they can have a good time. It is up to him and his ability to what extent the clients would be satisfied and be ready to follow him. At the same time, it is his righteousness what feedback the host country would have when the client gets back home. It is no wonder that good animation and lobbying as well can make up for the possible failures. When the business clients are mentioned it is very important that the host county knows what it wants and that it can be accomplished by animators lobbyists. The quality of the product is of core importance, then services and the ideas, but what are crucial are the lobbyists experience and his/her non verbal communication.INSTEAD OF CONCLUSIONNo matter what is going to happen in the future people would always like to travel as they did so from the beginning of the world. Some time in the past migrations used to fit towards wealthier spots and because of the search for food. The times when tourism was available only for the nobleness had passed a long time ago. The era of mass tourism is also vanishing. The highlights of the present moment are city break tours and tours having enriched thematic center along with various cultural itineraries.People used to travel where the the vulgar went, but nowadays people travel where their friends recommend, they gather some information on d ifferent social assemblys Actually, the forums are the best places to lobby for something it is possible to have someone there in order to opt for a tourist destination. The Internet plays an important part in tourism and in its marketing as well and it can be said that the Internet is an integral part of lobbying, too. The Internet preserves the magic and mystique of the lobbying activity, since you do not know who the lobbyist is but no matter you get involved and up to the extent of his skills you believe him or not. That is how you become a potential customer of his invisible services. The lobbyist is a successful one if he manages to draw your vigilance and make you not leave the forum, if he provokes you to ask him farther questions which are a good signal for him that he made you think unconsciously about the tourist product. It is a huge success for the lobbyist himself because the forum user will start to spread the story about the good forum and in this way to make a po tential destination become a part of tourist propaganda-it is much easier to sell a product or a service when the name is familiar to the potential customers.It is necessary to answer the following questionswhowho withwith whatwhyhowwho towhat forwho for the lobbying is done?After answering all these questions it would be much easier to train a lobbyist and then he/she would how exactly how to act in order to achieve some goals. Machiavelli once said that The goal justifies the means but ethic code should be obeyed as well. Lobbyists should obey their own ethic code and the one in tourism, so in case of tourism it can not be said that all the goals and aims in the process of lobbying for the certain destination or a tourist product. It is necessary to bear in mind, who is lobbying and whom he is representing and what will be long term results. Lobbying is a process where the results can not be shown immediately, its effect can become visible in a period of couple of years. Continuou s evaluation is necessary both for the lobbyists and tourist destinations, as well. It is necessary to evaluate the results-they actually show what a lobbyist team has managed to do. aggroup work is the best possible one even in lobbying industry and it does not mean that that two or more people should act simultaneously, but it means that their actions should be coordinated and not to be futile.Lobbying is a sign of the extent to which a society is democratic and civil sector developed. The region of the Western Balkans is still immature in that sense and along with its evolution the lobbying activities will start to develop and the concept of lobbying will become familiar to them. The lobbyists task is a promotion and that is why it can not be a priori said that everything is about money it is very important segment in fact, but its effects can influence economic development of some countries, civil sectors and eventually the promotion of some products and services. aside from all this, money is important because it can make the society consolidate and influence well balanced financial distribution within all social scales. It is tourism that can help the society and the country to develop and good lobbying can make huge amounts of money to reach the country and later be invested in sustainable development, the promotion of tourism as a very important tertiary sector, young peoples grantsLobbying makes it possibleFor the Institutions to be easily recognized on the international market and especially among the partners that have already been selected to be within significant institutions in the realm of tourism in Europe and worldwide,To follow the world trends in tourism and make it possible for the activities to be promoted,The creation of the international partnership system of the professional associations,Necessary support in the process of association in the institutrional profits organisation which have the similar goals and in that way to promote the product.Lobbying and tourism are closely connected. It is the fact. peradventure it is not said in public. Maybe people have not realized this too seriously so far, but in the years to come their relationship should been taken into more serious consideration. Lobbyists have to do their job, and along with the fact that tourism is adequate a leading industry in the world the lobbying will become more and more present. The students of tourism should bear in mind that they can the lobbying as their profession although some of them, being members of various student organizations, have already been acquainted with this, though on amateur level.